Building community: a new look at the role of U.S. regional banks

Key takeaways

• The COVID-19 pandemic highlighted the importance of community and regional bank lending to small businesses.
• U.S. community and regional banks play a pivotal role in providing banking services to customers in rural and underserved regions nationwide.
• Despite the critical services these banks provide, they rarely receive adequate recognition from financial ratings agencies and the news media. 

For most, banks are seldom viewed as an industry that drives positive social change, yet many banks offer critical services that improve conditions for consumers and small businesses.

The institutions that stand out to us are the roughly 4,900 community and regional banks with assets of less than $50 billion. When it comes to lending and investing in small businesses, community banks are often the sole capital providers to these enterprises. Supporting small businesses is critical to the health of local communities and to the economic vitality of the nation as a whole. Just under half of the working population is employed by a small business as tallied by the U.S. Census Bureau and, according to the U.S. Bureau of Labor Statistics, small businesses created 65% of the net new jobs added from 2000 to 2019. 

In addition to originating loans, banks frequently partner with government wealth-building initiatives in underserved areas, acting as consultants and disbursement agents to local businesses and consumers. Although their support is critical to fostering growth in otherwise overlooked regions, regional banks rarely gain adequate recognition for their efforts from either the public, financial ratings agencies, or policymakers.

In our analysis, community and regional banks are driving positive social change in three key areas: small business lending, operating in rural banking deserts, and serving low-income, diverse communities. 

1 Small business lending—bringing capital to critical links of the economic ecosystem

The issue

The COVID-19 pandemic brought new attention to the value of America’s small businesses. The business interruptions and public health measures triggered by the pandemic weighed on millions of employers—and their employees—in industries ranging from restaurants and hotels to fitness studios and retailers.

For many employers, access to commercial credit from banks is critical—not only to endure hardships such as those experienced during the pandemic, but also to invest in future growth.  

What’s being done about small business lending

Although community banks (defined as institutions with less than $10 billion in assets) make up a smaller portion of total loans than their larger peers, they account for a proportionally larger share of lending to smaller businesses, according to data from the U.S. Federal Deposit Insurance Corp. (FDIC). For example, community banks account for only 16% of gross loans in the U.S. banking system but 45% of small-dollar business loans.

Further analysis of this data shows that community banks accounted for a disproportionately large share of lending across every commercial loan segment. Small banks are also a far bigger source of financing for farm and agricultural loans than large banks.

A good case study regarding the positive impact of community banks on small businesses is illustrated by their participation in the Paycheck Protection Program (PPP), a government initiative instituted during the pandemic that injected capital into small businesses. The PPP provided small businesses with funds to pay up to eight weeks of payroll costs, including benefits; proceeds could also be used to pay interest on mortgages, rent, and utilities.

While the PPP was a government initiative, it relied on banks as the distributors of this capital. As discussed earlier, community and regional banks have a much lower share of overall bank loans compared with larger ones; however, smaller players’ PPP lending activity was nearly three times greater than their overall market share, highlighting their importance to small businesses and local communities.

A December 2020 U.S. Federal Reserve (Fed) study found the key role that community banks played in the PPP program “helped meet the funding needs of small firms at a time when banks otherwise curtailed lending in response to uncertain economic conditions.”

2 Rural banking deserts¹—extending the financial industry’s reach beyond urban and suburban America

The issue

The urban-rural divide persists in America, and one area in which it appears to have widened in recent history is access to traditional banking services. While pockets of underinvestment can be found within large cities and across suburbs, the lack of access to capital is more endemic in sparsely populated areas.

A study by the Fed showed that a majority of rural U.S. counties lost branches between 2012 and 2017. The report identified 44 “deeply affected” counties that had 10 or fewer branches in 2012 and lost at least half of them by 2017. Thirty-nine of those counties are rural, the Fed said. The authors concluded that “these deeply affected rural counties tend to be poorer, composed of residents with fewer years of education, and have a greater proportion of African American residents relative to other rural counties.”

The negative impact from branch closures in underserved rural areas has been mitigated somewhat by the expanded availability of digital technology to access banking services. However, an FDIC study found that rural bank customers visit branch tellers nearly twice as frequently as urban and suburban clients, despite typically having to travel farther to visit a branch. With few nearby bank branches, rural consumers often resort to using nonbank services such as payday lenders, check-cashing services, and private ATMs that typically charge high interest rates and fees.

What’s being done about rural banking deserts

Our analysis shows that smaller banks are more committed to rural areas than larger banks. Industry consolidation has reduced the number of U.S. banks and contributed to a decline in the number of branches. Nevertheless, we found that smaller banks have been less likely to close branches than their larger peers, with some of the largest banks curtailing their branch count, particularly in rural areas. The FDIC found that more than 600 U.S. counties—almost 1 in 5—had no physical bank offices other than those operated by community banks.

Using data from the U.S. Consumer Financial Protection Bureau and tracking branch-level deposit data provided by the FDIC, our analysis found that the deposits of the nation’s largest banks are overwhelmingly based in urban America, with few in rural markets. Of the 10 largest U.S. banks in the S&P Composite 1500 Banks Index, only 3—U.S. Bancorp, Truist Financial Corp., and Fifth Third Bancorp—exceeded the weighted average rural deposits level of 1.70% for all banks in the index, according to our analysis.

In contrast, we identified that the banks in the S&P Composite 1500 Banks Index with the greatest weighting toward rural deposits were generally smaller in size with concentrated regional footprints. Further, we found that many smaller banks that aren't included in the index have an even greater weighting toward rural footprints, often having greater than 50% of their deposits in rural markets.

In both rural areas and small cities, community banks play an outsize role relative to larger peers in extending commercial real estate (CRE) loans, which provide opportunities for businesses to own commercial property, create housing, and provide retail and other services.