Simon Lafreniere
Director of ETFs and Alternative Products
Simon brings a strategic and relationship-driven approach to his role as director of ETFs and alternative products for Eastern Canada. He’s focused on helping advisors navigate an evolving wealth landscape by delivering innovative investment solutions tailored to the unique needs of investors across Quebec and the broader region.
Simon joined Manulife Investments in April 2026, bringing more than 17 years of experience in the financial services industry. Prior to joining the firm, he served as a regional director at a global investment management organization, where he built a strong reputation for his leadership, client focus, and ability to cultivate lasting partnerships.
He earned a bachelor’s degree in psychology from Colorado Christian University, where he was also a Division II men’s tennis scholarship athlete—an experience that reflects his discipline, resilience, and competitive drive.
Known for his professionalism and collaborative mindset, Simon is committed to building meaningful relationships and providing support to advisors in serving clients’ investment objectives.
- Location: Quebec
- Email: simon_lafreniere@manulife.ca
- Phone: (514) 250-9791
- Languages: French, English