The longevity advantage
Advisors, your clients are living to 96. Are you ready to manage a 40-year retirement?
Most retirement plans miss the mark because they focus on the balance sheet, not the calendar. A traditional 20-year plan is now a 40-year journey.
Today, 44 per cent of retirees move to their next chapter sooner than expected. Your clients are not just worried about outliving their savings. They’re worried about staying independent.
Driving action to help people live longer, healthier, and more financially secure lives
Longevity isn't just about adding years—it’s about making those years vibrant, supported, and full of possibility, good health, and financial security. Manulife launched the Longevity Institute with a commitment of $350 million by 2030 to advance research, thought leadership, innovation, advocacy, and community partnerships.
The 2026 Canadian Longevity Preparedness Index
Are Canadians prepared for longer lives? The 2026 Canadian Longevity Preparedness Index reveals how prepared Canadians are for longer life across eight interconnected domains.
Turn complex life transitions into informed financial decision
Navigating conversations about at-home care, cognitive health or downsizing requires deep empathy. These life transitions are intensely personal and highly complex for families to process.
In an era of automated advice and incoming Total Cost Reporting, guiding clients through these moments is exactly where you prove your worth. When you become a life-stage partner, you provide value through personalized guidance that algorithm may not provide.
We have the resources to help you lead these delicate discussions with absolute confidence.
Explore our 5th annual Financial resilience and longevity survey for a snapshot of how Canadians are preparing for a retirement that could last 40 years–or more.
Bridge the wealth transfer gap. Explore Viewpoints from our Tax, Retirement, and Estate Planning Services team to help navigate these conversations.
Planning tools
Use our planning tools to turn longevity conversations into a secure, lasting strategy.
Solutions that support your longevity strategy.
A longevity strategy asks more of a portfolio. It needs income clients can use today, flexibility for changing markets, and cash-flow features that can help turn a longer retirement into a more manageable plan. These featured solutions give advisors a practical way to connect longevity conversations to specific portfolio-building ideas.
Featured solutions by client need
Income-oriented solutions
Build a reliable foundation. Clients planning for a longer retirement may need income that can support day-to-day spending while still allowing the portfolio to adapt as markets change. This area focuses on solutions designed to help create a reliable income foundation, with diversified sources of fixed-income exposure and active management that can support portfolio resilience over time.
Enhanced-income solutions
Keep pace with rising costs. A longer life can bring rising lifestyle, health, and care-related costs, so some clients may need more than a traditional income approach. This area focuses on strategies that seek to enhance income potential while helping manage volatility, so clients can stay invested through changing market conditions and maintain their purchasing power when they need it most.
Tax-efficient income solutions
Create a predictable experience. Give your clients the peace of mind of a regular, automated cash flow. This area focuses on features that can help turn accumulated assets into regular, tax-efficient cash flow, giving clients a more predictable experience as their retirement needs evolve.
Bring longevity planning to life
Longevity conversations can feel broad and emotional, but these solutions help make them actionable. Income-focused strategies can support essential expenses, enhanced income solutions can help cover rising lifestyle and care costs, and systematic features can help generate regular cash flow over time. Turn awareness into action and help guide your clients and their families toward a more intentional and sustainable plan.
Contact your wholesaler to learn more
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Important Information
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