Behavioural economics
Understanding investor behaviour to help achieve better client outcomes
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Announcing an exclusive new course on the Manulife CE Centre: Behavioural economics for advisors. We worked with our strategic partner, BEworks — the world’s first behavioural insight consulting firm dedicated to applying behavioural economics in real-world challenges — to offer this select six-part learning module.
Behavioural economics for advisors dives deep into the science of investor behaviour. Developed with Dan Ariely, PhD, one of the most prominent leaders in the field, this course will give advisors insight into how the environment and context can shape people’s behaviour in predictable ways, and the psychology that influences financial decisions.
Contact your sales teams for more information, or take advantage of this unique learning opportunity now in the Manulife CE Centre through Advisor Portal.
Manulife Investment Management and BEworks
Manulife Investment Management has partnered with BEworks, a leading behavioural economics consulting firm, to deliver insight on the principles of behavioural economics and investor financial decision-making that will enhance the ability of advisors to understand and counteract the negative aspects of human emotions, especially in volatile markets.
Meet our experts
Dr. David R. Lewis
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Prior to joining BEworks, David was an assistant professor at the Ted Rogers School of Retail Management at Ryerson University. He has held numerous senior positions in the financial services industry, including head of banking at Barclays Wealth USA, head of banking products at UBS Financial Services USA, board chair at UBS Bank USA, and chief marketing officer and chief information technology officer at ING DIRECT USA. David earned a PhD in Marketing, specializing in consumer behavior, from the Lazaridis School of Business and Economics at Wilfred Laurier University, and an MBA in Strategy and Finance from the Schulich School of Business at York University. David also holds the Chartered Financial Analyst designation.
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Download the toolkit
Advisor toolkit — using behavioural economics to help clients make better financial decisions
Our behavioural economics toolkit explains investing behaviours and how you can use this knowledge to help your clients make better decisions.
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Short on time? Read the complete study later, but take a look at our summary of the study and its findings.
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What we learned: employing behavioural economics (BE) can create tangibly superior outcomes for clients and advisors, and for their relationship.
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BE-informed tactics nearly doubled clients' likelihood of following advisor recommendations
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Using BE principles led to more diversified portfolios
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Behaviourally modified advice helped participants improve the better risk/reward balance in their portfolios