

Advisors help their clients see the full picture
When the weight of uncertainty sets in, disciplined advisors can make all the difference. Turn market noise into meaningful insight with the help of seasoned professionals who can bring the focus back to what truly matters—your long-term goals. At Manulife Investments, we're committed to the value of advice and commend our advisors as they help pave the road to investment success. After all, a great partner can be your greatest asset.

Trust in the power of advice
Would you attempt to rewire your house alone? Of course not, you’d rely on a professional. Watch our video to learn how an advisor can help you navigate the complex world of investing.

Let advisors be your guide
Our financial professionals stand ready. Avoid brash investment decisions and prioritize your financial goals. Consult our Advice matters brochure to learn how advisors can help you stay on track.

Strive for better outcomes
Investors given behaviourally informed advice were 2x more likely to follow through on advisor recommendations than those receiving conventional advice, leading to better overall outcomes.

Seek greater portfolio diversification
Investors given behaviourally informed advice experienced more diversification by investing across a greater number of funds and selecting more diverse fund types.

Reduce behavioural biases
Investors given behaviourally informed advice were shown to experience less behavioural biases, leading to fewer emotionally driven decisions such as impulse buying or panic selling.
Behaviourally informed advice takes into account the manner in which investors think when making financial decisions. It involves delivering advice in concise and relatable ways in order to limit biases and improve overall decision-making.
The bottom line
Good advice goes a long way, not just in managing your investments but also in helping you make better financial decisions, save more, and build wealth over time. Investors who partner with professional advisors don’t just get advice—they build nearly 4x more wealth over 15 years than those who don’t.
Partnering with an advisor could lead to greater wealth accumulation
Investors can accumulate nearly 4x more wealth over time
Under the guidance of an advisor
Risk/return dynamics could be improved. Investors given behaviourally informed advice were more likely to diversify within asset classes, leading to portfolios with significantly superior Sharpe ratios. The types of advice that gave the highest Sharpe ratios, compared with those in the control group, were the “Social norms” advice (0.63) and the “Integrated BE” advice (0.61).
Portfolio risk/return can be improved under certain scenarios
Gauging the Sharpe ratio of participant portfolios

Star performers
We support your business, and we have the track record to back it up. Take a look at our top performers—4-star and 5-star rated funds—and see for yourself.
Additional resources
The value of advice: from an outside perspective
Independent studies confirm that investors working with an advisor benefit from greater wealth accumulation and disciplined saving behaviour compared to those without advice.
Advisors, looking for resources to help you communicate your value?
Important disclosures
Important disclosures
Investing involves risks, including the potential loss of principal. Financial markets are volatile and can fluctuate significantly in response to company, industry, political, regulatory, market, or economic developments. The information provided does not take into account the suitability, investment objectives, financial situation, or particular needs of any specific person. Past performance does not guarantee future results, and you should not rely on it as the basis for making an investment decision.
All overviews and commentary are intended to be general in nature and for current interest. While helpful, these overviews are no substitute for professional tax, investment, or legal advice. Clients and prospects should seek professional advice for their particular situation. Neither Manulife Investment Management nor any of our affiliates or representatives (collectively Manulife Investment Management) is providing tax, investment or legal advice.
Manulife Investments is a trade name of Manulife Investment Management Limited. Manulife, Manulife & Design, Stylized M Design, and Manulife Investments are trademarks of The Manufacturers Life Insurance Company and are used by it and by its affiliates under license.
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