Five timeless principles for investing success
While investing in volatile times can sometimes challenge your discipline and commitment, there are timeless principles to include in your investment strategy that can help ease your mind and keep you focused on the long term.

1 - Think diversification
It’s rare for any investment to repeat as a top‑performer from one year to the next. Diversifying across various economies, businesses, countries and popular investment classes can help spread risk, remain more consistent and reduce the potential for underperforming assets to impact your portfolio.
Historical Asset Class Rotation, 2012-2021
Calendar year returns by class assets (%)
Source: Morningstar Direct as of December 31, 2021. Returns in CAD $. Performance histories are not indicative of future performance. An index is unmanaged and cannot be purchased directly by investors. The indices cited are widely accepted benchmarks for investment performance within their relevant regions, sectors or asset classes, and represent non-managed investment portfolios. Although these indices are similar to the fund’s objectives, there may be material differences including permitted holdings or investment strategies, which may impact returns. Please refer to the Fund Facts of the fund for more information. Global bonds represented by Bloomberg Multiverse Total Return Index. Canadian Bonds represented by FTSE Canada Universe Bond Index. Canadian equities represented by S&P/TSX Composite Total Return Index. U.S. equities represented by S&P 500 Total Return Index. Global equities represented by MSCI World Net Return Index. International equities represented by MSCI EAFE Net Return Index. Emerging Markets equity represented by MSCI Emerging Markets Net Return Index. Diversified portfolio represented by a combined portfolio (15% S&P 500 TR Index, 10% S&P/TSX TR Index, 20% MSCI World Index, 15% MSCI Emerging Markets Index, 10% MSCI EAFE Index, 20% Bloomberg Multiverse Total Return Index and 10% FTSE Canada Universe Bond).
2 - Be rational, not emotional
In good times, investors are excited, they want to invest more and often “buy high”.
When markets turn negative, investors become fearful and decide to cut their losses and “sell low”.
Stay disciplined and committed to your long term investment plan to avoid riding the emotional rollercoaster.
An investor’s emotional rollercoaster
Source: Hays Advisory. This chart is an example and does not represent the performance of any actual investment. This is not meant as investment advice. For illustration purposes only.
3 - Missed days means missed opportunities
The difference between investment success and disappointment can boil down to a few days of being in or out of the markets.
By staying fully invested and not missing the best 20 investment days over the last 20 years, an investor would have more than doubled their investment.
Growth of $10,000 in S&P/TSX Composite Total Return Index from 2002-2021
Source: Morningstar Direct, December 31, 2021. For illustration purposes only. Average 1yr return calculated by annualizing the average daily return assuming 250.4 trading days in a year. May not exactly match actual annualized returns due to calculation methodology. Past performance is not indicative of future performance. Index: S&P/TSX Composite Total Return Index. The index is unmanaged and cannot be purchased directly by investors. The rate of return shown is used only to illustrate the effects of the compound growth rate and is not intended to reflect future values of the investment fund or returns on investment in the investment fund. © 2022 Morningstar, Inc. All Rights Reserved. The information contained herein: (1) is proprietary to Morningstar; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete or timely. Neither Morningstar not its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.
4 - Measure performance over time, not overnight
Accept the fact that markets will rise and fall but over time markets have always moved higher.
Taking a long‑term perspective can help you stay the course when markets move from crisis to opportunity and back again.
Keeping a long-term view
Despite setbacks, the S&P/TSX Composite Total Return Index shows growth over the long term
Source: Morningstar January 1, 1975-December 31, 2021. For illustration purposes only. Blue circles indicate periods of market decline. Past performance is not indicative of future performance. S&P/TSX Composite Total Return Index. The index is unmanaged and cannot be purchased directly by investors.
5 - Turn market volatility to your advantage
By investing a fixed dollar amount in regular intervals dollar‑cost averaging can help you buy more units of an investment at lower prices, and fewer at higher prices.
This helps take the worry out of making a single lump sum investment at the wrong time.
12-month comparison:
$12,000 Single Lump-Sum Investment vs. $1,000 Monthly Investment using Dollar-Cost Averaging
For illustration purposes only.
Discover how timeless investment principles can help you manage risk through all market conditions and improve your investment results.
Contact your advisor.
Important disclosures
A rise in interest rates typically causes bond prices to fall. The longer the average maturity of the bonds held by a fund, the more sensitive a fund is likely to be to interest-rate changes. The yield earned by a fund will vary with changes in interest rates.
Currency risk is the risk that fluctuations in exchange rates may adversely affect the value of a fund’s investments.
The opinions expressed are those of Manulife Investment Management, as of the date of this publication, and are subject to change based on market and other conditions. The information and/or analysis contained in this material have been compiled or arrived at from sources believed to be reliable, but Manulife Investment Management does not make any representation as to their accuracy, correctness, usefulness, or completeness and does not accept liability for any loss arising from the use hereof or the information and/or analysis contained herein. Manulife Investment Management disclaims any responsibility to update such information. Neither Manulife Investment Management or its affiliates, nor any of their directors, officers, or employees shall assume any liability or responsibility for any direct or indirect loss or damage or any other consequence of any person acting or not acting in reliance on the information contained herein.
All overviews and commentary are intended to be general in nature and for current interest. While helpful, these overviews are no substitute for professional tax, investment, or legal advice. Clients should seek professional advice for their particular situation. Neither Manulife, Manulife Investment Management Limited, Manulife Investment Management, nor any of their affiliates or representatives is providing tax, investment, or legal advice. Past performance does not guarantee future results. This material was prepared solely for informational purposes, does not constitute an offer or an invitation by or on behalf of Manulife Investment Management to any person to buy or sell any security, and is no indication of trading intent in any fund or account managed by Manulife Investment Management. No investment strategy or risk management technique can guarantee returns or eliminate risk in any market environment. Unless otherwise specified, all data is sourced from Manulife Investment Management.
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